Posts Tagged ‘new os’

Laugh and Cry – Windows and Family Guy

October 27, 2009

w7

Remember a couple of weeks back when we mentioned a collaboration between Family Guy and Microsoft to promote the new Windows 7 OS?

Reports from Hollywood gloss Variety suggest that Microsoft will be pulling out of its unique sponsorship with Family Guy because of the shows affection for controversial material. Microsoft was worried that the episode would contain “typical Family Guy style jokes,” according to Variety, “including riffs on deaf people, the Holocaust, feminine hygiene and incest.”

A Microsoft statement said:

“We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of ‘Family Guy,’ but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand… We continue to have a good partnership with Fox, Seth MacFarlane and Alex Borstein and are working with them in other areas. We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent.”

Brand integrity aside, the collaboration seemed like a perfect opportunity for the company to wriggle free from their stoic, impassive brand and into direct competition with its spirited, carefree competitor. Given their erratic track record, a little sense of humour could do the company no harm – do they remember Vista?

A little preview found its way on the tube. Let us know your thoughts on the matter..

Dré