Threefold Media Update – February 2010

Already we are two months into a promising 2010. Where does the time go? Is time perception something that changes during puberty because time couldn’t pass quickly enough back then! Now weeks flash past in the blink of an eyelid and I feel like a perpetually startled deer. Oh dear.

Anyway, I would like to apologise on behalf of the team for the lack of updates over the past month. Before we broke up for Christmas, Threefold Media sat down over a few cold ones and thrashed out the action plan for the New Year. Therefore, when we reconvened – fat and full of Quality Street – we diverted most of our energy and attention into kick starting our business plans off.

And I am happy to say, so far so good!

2010, I can safely say, is going to be a big year for us. From humble beginnings as a shared ‘concept’ between three friends to a sharp, professional creative agency, Threefold Media is growing stronger everyday – making contacts and steering projects in the process.

We continue to make moves in the Grime scene, a genre we are all huge fans of, and have a number of new media projects that we hope to start later in the year. Working with Dirtee Stank, Tim & Barry, Logan Sama, Butterz, No Hats No Hoods, MSM Studios and various MC’s, producers and DJ’s, we feel confident that we, and indeed Grime, will achieve new successes this year and that our shared cultural and financial capital will grow stronger.

To achieve this we will be stepping away from traditional Grime representations and stereotypes and promoting something fresh and original, that is still true to Grime’s roots, artists and fans. No more alleyways or paint splatters please! As a genre that’s often at the mercy of advertising companies and brands looking for a cheap way to ‘buy’ sub-cultural cool, we hope to demonstrate that Grime is a forward-thinking, innovative movement that deserves dignity and above all respect.

In fashion, another passion of ours, we have a number of projects and collaborations coming up, working specifically with young, fresh and talented designers and labels from both Southampton and London. In collaboration with Mpdclick Managing Editor Sarah Leigh, we are helping host a trend-setting fashion-themed event in March that will be the first of its kind in Southampton and promises to be a great success, building on the city’s growing reputation as a burgeoning cultural centre. More details on that soon!

The popularity of our interview with Logan Sama, as well as the growing demand for the visual medium, has led us to the conclusion that video is the way forward. Therefore we will be investing in video equipment this year – not only will this add further depth to our repertoire, but it will allow us to develop other avenues of creativity.

Having spent the past couple of years photographing and documenting our city, and working with a multitude of local council bodies, event staff and media outlets, I now have enough material to build my own exhibition. Scheduled for the latter half of the year, the exhibition will be called ‘Capturing Southampton’ and will feature Southampton citizens from all walks of life in their magnificent glory! As a passionate photojournalist, this is one project I am especially looking forward to!

As well as all this, we continue to photograph, design, write and publish work for clients looking for a new creative direction. We are releasing a PDF soon, profiling examples of our best work. If you would like a copy or simply talk further about our projects, message me on twitter (@threefoldmedia) or email me at Kristian at threefoldmedia dot co dot uk.

Here’s to a prosperous new year!

Regards,

Kristian on behalf of Threefold Media

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