Can Houses Dream?

Maybe, maybe not, but according to the people at Urbanscreen, if they could, this is what it would look like.

Entitled ‘How It Would Be… If A House Was Dreaming’, and designed around the linear architecture of O.M. Ungers’ Galerie der Gegenwart in Hamburg, Germany, Urbanscreen’s highly technical exterior projection utilises the square-tiled façade of the gallery to create a mesmerising, three-dimensional presentation that seems to draw the tiles forwards and backwards in rhythmic ripplings and extensions.

The implications for such technology in the future are fairly substantial; once at a stage where use in the home is feasible there is really no limit to the amount of customisation one could do. Could we be looking at the death of interior decoration? When you can change the look of your surroundings at the touch of a button, and in such intricate detail, is there really any need for wallpaper anymore? People’s moods are often subjective to their surroundings; being able to alter your bedroom’s design depending on your mood is a very exciting, and now very real possibility.

Established in 2004, Urbanscreen is an award-winning creative company that creates large-scale outdoor projections and logistics for clients in the arts and culture industries, as well as the automotive trade. They have received widespread recognition for the originality and execution of their work, including the Laureate ‘Optimal Communication’ accolade.



2 Responses to “Can Houses Dream?”

  1. slgreatsuccess Says:

    Don’t know if houses can dream but people can certainly dream of houses. Having grown up in a family of custom home builders, I do it all the time!

    • threeadmin Says:

      As someone who works with buildings (and I’m assuming interior design to some extent) do you think that this technology would have a place in the home, or is it just a bit of a novelty for outside spaces?

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